Preview for review · built only with layouts AttractWell's page builder supports
Geoffrey SchmidtAlignment Strategist

For business owners, founders and leaders

Stop asking “what should I do?” Start seeing what’s actually producing it.

The AOC X-Ray works like an MRI for how you lead and decide. It shows the hidden layers shaping your results, so you can decide clearly.

Find your X-Ray →

$1,250 · reviewed personally by Geoffrey · full refund before you submit

7 businesses built3 successful exitsHarvard Medical School executive education
Geoffrey Schmidt in a navy blazer

If you’re here

Something brought you here.

You've built it. The titles, the wins, the reputation. By every visible measure, you're winning.

And still, something feels off. Maybe the effort feels heavier than it should. Maybe success doesn't land the way you expected. Or maybe you can see what's next but something keeps it just out of reach.

“The hardest patterns to see are often the ones you are standing inside of.”

Who this is for

For leaders and high performers who have already won by most visible metrics, and are ready to find out what's next.

You've built enough to know that the obvious answer isn't always the real answer.

You're looking for someone who can see what you can't, or what you are too close to see clearly. Someone to name the pattern, and expose what's actually shaping the outcome.

Find your X-Ray →

What you’re missing

Most leadership models start in the wrong place.

They begin with actions. Habits. Behaviors. What you do. But actions are downstream.

That's why you can do everything right...and still not feel right. Until the invisible changes, the visible rarely stays changed.

Geoffrey teaching the AOC Framework

A 7-layer identity-driven performance system

The Alignment Operating Core (AOC) Framework™

The layers you can't see are running the layers you can.

Seven layers. One connected system. Each layer shapes the one that follows, from who you believe yourself to be to the outcomes you create.

See the 7 layers →

The AOC X-Ray

See what’s producing your results.

Just as MRI and traditional X-ray technology reveal what the naked eye can't see beneath your skin, the AOC X-Ray reveals the hidden layers beneath the surface of every result and outcome you experience.

One X-Ray
$1,250

Clearly, privately, in one diagnostic. Full refund before you submit.

  • Personalized AOC X-Ray report
  • Personal review by Geoffrey
  • Private 60 minute Results & Interpretation Session
  • Companion Guide
  • Optional retake and progress comparison at about 90 days
01 · How you lead

Leadership X-Ray

See what changes when pressure rises.

02 · How you operate

Alignment X-Ray

See what your success may be concealing.

03 · How partners operate together

Partnership X-Ray

See where the partnership is aligned and where it needs greater clarity.

Complimentary · 3 minutes · 10 questions

Not ready yet? Start with the Mini X-Ray.

Get a window opened for you to see what was once hidden. Professionally, personally and even romantically.

It is not a full X-Ray. It is the same questions as the full X-Ray, with an abridged report, to give you a feel for what the full holds.

  1. 1
    Your name and emailSo your report has somewhere to go.
  2. 2
    Answer 10 questionsAbout 3 minutes.
  3. 3
    A short video from Geoffrey, then your report by emailWhat happens next, and what your report shows.

Take the Mini X-Ray

Prototype. On the live site this is Geoff's Fillout form. Make sends the report and follow-ups.

Thank you, there

Watch this before your questions.

A short video from Geoffrey: what you just started, what your report will show, and what to do next. Your report goes to your inbox.

Prototype. The thank-you video is to be recorded by Geoff, or scripted by us for his approval.

Geoffrey Schmidt

About Geoffrey Schmidt

The hidden pattern guy.

Seven businesses built. Three exits. Two decades in and out of martial arts.

What people say the problem is and what is actually producing it are rarely the same thing. Business, neuroscience, behavioral profiling, hypnotherapy and martial arts kept pointing me toward the same place: the hidden system beneath our decisions, behavior and results.

That became the Alignment Operating Core (AOC) Framework™. A way of making invisible patterns visible.

Read Geoffrey's story →

Client voices

What becomes possible when the pattern becomes visible.

Kayla Coppola
“Nothing short of transformational.”Working with Geoffrey has been nothing short of transformational. My business has seen a direct 30% increase in sales, and the clarity I've gained has been instrumental not just in operations, but in my confidence as a business owner.
Kayla CoppolaPresident of KJ Enterprises, Boston, Massachusetts
Domenica Cheek
“In less than 60 days, I've experienced incredible progress.”Geoff's expertise is unmatched. With a track record of scaling and exiting three successful businesses, he brings a holistic approach that combines mindset and actionable business strategies to drive real results.
Domenica CheekPresident of Avanti Media, Fort Lauderdale, FL
Martha Chandler
“His message resonated deeply.”We brought Geoffrey in to deliver the keynote and lead workshops for RCMA's 60th Anniversary Conference. He brought grounded energy, insight, and connection to every space he entered.
Martha ChandlerEvents Director of the RCMA, Orlando, FL
JJ
“THIS guy is special.”I signed off on Geoff for my employer to work with our organization AND I am utilizing his advisory for myself currently. Generally, I am private about stuff like this, but THIS guy is special -- more people need to know there are honest characters doing great work out here.
J.J RajuSenior Director, APEX Advisors, Inc · correct photo needed

Advisory and Speaking

By inquiry.

Get in touch →

The future favors the aligned. See what's producing it.

The AOC X-Ray shows you the 7 layers shaping your decisions. Clearly, privately, in one diagnostic. $1,250. Full refund before you submit.

Find your X-Ray →

Not ready yet? Take the free Mini X-Ray

The AOC X-Ray™ Diagnostic Experience

See the pattern behind what keeps repeating.

A structured way for leaders, founders, high-performing professionals and business partners to recognize the patterns shaping how they lead, decide, communicate and operate, especially when those patterns are difficult to see from inside the situation.

Choose your X-Ray - $1,250 →

Every AOC X-Ray is personally reviewed by Geoffrey before your private results and interpretation session.

Three X-Rays

1 · Leadership X-Ray

How you lead

2 · Alignment X-Ray

How you operate

3 · Partnership X-Ray

How partners operate together

Recognition

The visible problem is not always the real problem.

You do not need to be struggling for something to be misaligned.

Successful people can continue producing results while certain patterns quietly require more time, energy, attention, friction, or leadership capacity than the situation should demand.

Leadership X-Ray

Things get done, but under pressure you may carry more than you intended, push harder than necessary, over-explain, become less approachable, or receive less ownership back from the team.

Alignment X-Ray

You are capable and productive, but decisions may reopen, momentum may stall, certainty may become expensive, or execution may require more mental energy than the situation calls for.

Partnership X-Ray

The relationship may function well in many areas while conversations about growth, money, risk, trust, roles, authority, or decision-making repeatedly create friction.

A quiet observation

More effort does not resolve a pattern you have not yet identified.

  • What looks like a communication problem may actually be an ownership problem.
  • What looks like indecision may reflect a pattern that appears when certainty decreases.
  • What looks like partner disagreement may reflect two different definitions of responsible growth, acceptable risk, or decision authority.

The AOC Framework™

Seven interconnected layers beneath the outcome.

What appears at the outcome level often begins several layers earlier.

The AOC Framework

In their words

What leaders noticed after their X-Ray.

“Taking the X-Ray was a complete game changer. The insights we gained were absolutely priceless, giving my partner and I the clarity we needed to bridge our communication gaps.”

Kellen Barten

“For the first time, I could see how my identity affects the way I think, what I feel under pressure, and how I make decisions when it really matters.”

Kesia Duarte

“It clarified that we were not disagreeing about the opportunity. We were using different thresholds for risk.”

Andrew Levine

Choose your X-Ray

Three X-Rays. Three places alignment can shift.

Leadership report previewI · Leadership

AOC Leadership X-Ray™

See what changes when pressure rises. For founders, executives, senior leaders and managers.

  • What changes in my leadership when pressure rises?
  • Where is ownership quietly flowing back to me?
  • Which strength becomes expensive when overused?
Alignment report previewII · Alignment

AOC Alignment X-Ray™

See what your success may be concealing. For high performers navigating internal friction.

  • Which decisions keep reopening?
  • Where am I slowing myself down?
  • What deserves my attention first?
Partnership report previewIII · Partnership

AOC Partnership X-Ray™

See where the partnership is aligned and where it needs greater clarity. For co-founders, partners and executive pairs.

  • Where are we genuinely aligned?
  • Which differences are becoming structural friction?
  • Where are business decisions becoming trust tests?

The real value

Knowing which questions matter.

You're not buying more information. You're gaining clearer visibility into what matters.

  1. What patterns may be shaping my decisions or leadership in ways I have not fully recognized?
  2. How does pressure influence how I operate?
  3. Which strength may become costly when overused?
  4. What keeps repeating even after I have tried to address it?
  5. Where might ownership be returning to me more often than intended?
  6. Which decisions seem to reopen repeatedly?
  7. Which conversation would benefit from more clarity?
  8. What deserves my attention first?

The full experience

Your X-Ray doesn't end with the report.

1 · See it

Personalized AOC X-Ray Report

A personalized view of patterns, strengths, alignment, and areas of friction or tension, presented as observations to examine, not conclusions imposed on you.

2 · Make sense of it

Private 60 Minute Results & Interpretation Session

Geoffrey personally reviews your findings beforehand, then walks through them with you in the context of your real situation.

3 · Integrate what matters

Companion Interpretation & Implementation Guide

A thoughtful resource to help you work with the insights that matter most, at your own pace.

Geoffrey speaking on stage

Credibility

Lived first. Studied second. Systematized third.

Operator. More than two decades in business and leadership. 7x founder. 3 successful exits. Built companies into national retail distribution, including Disney, Walgreens, CVS, and Whole Foods.

Leadership and human behavior. Harvard Medical School executive education in The Science of Leadership. Paul Ekman Group, METT Advanced. NCI Behavioral Profiler, Level 1.

Framework and application. Creator of the AOC Framework™. Keynote work with audiences of more than 1,000 leaders.

The invitation

Choose the X-Ray that fits what you want to understand right now.

$1,250

Because Geoffrey personally reviews and interprets every X-Ray, only a limited number are taken each month.

Choose your X-Ray - $1,250 →

After secure checkout, select your X-Ray and complete it. Your private Results & Interpretation Session follows.

Your experience includes

  • Personalized AOC X-Ray™ Report
  • Personal review of your findings
  • Private 60-Minute Results & Interpretation Session
  • Companion Interpretation & Implementation Guide
  • Optional X-Ray retake at approximately 90 days
  • 90-Day Progress Comparison
  • Optional 90-Day Growth Plan and practical implementation tools

Refund terms. Full refund if you cancel before you take or submit the diagnostic. No refund after responses are submitted or the report is delivered, because the report is personalized and personally reviewed. One free reschedule of your Results Session up to 48 hours before. If a technical issue blocks completion, contact us within 7 days for a fix or re-issue.

A more complete view

The AOC Complete X-Ray Suite™

Three lenses. A more complete picture.

In some situations, one X-Ray gives you the clarity you need. In others, it helps to look across how you lead, how you operate, and how you work with a partner.

Includes 1 integrated session covering all three lenses. Partnership covers buyer and partner.

$2,950

For teams and organizations

When the X-Ray extends beyond the individual.

AOC X-Ray experiences can also be adapted for groups navigating shared decisions, communication, leadership, or alignment.

Executive & Leadership Teams

Shared patterns across leadership, decisions, communication, and alignment.

Founders & Partner Groups

Roles, trust, growth, risk, and decision dynamics.

Strategic Offsites

A focused diagnostic lens for the conversations that matter most.

Fit

Is the AOC X-Ray the right lens for you?

This may be a strong fit if you

  • Are already successful, but notice something keeps repeating
  • Sense that certain situations require more effort, attention, or energy than they should
  • Want a clearer view of patterns that are difficult to see from inside your own situation
  • Prefer specificity and context over a generic personality label

Another approach may be more useful if you

  • Primarily want a personality type or trait label
  • Expect a diagnostic by itself to create change
  • Require guaranteed financial, behavioral, or performance outcomes
  • Are seeking therapy, diagnosis, or a clinical psychological assessment
How is the AOC X-Ray different from DISC, Myers-Briggs, StrengthsFinder, or other assessments?

Personality assessments can be useful for describing preferences, tendencies, or traits. The AOC X-Ray is designed for a different purpose. It examines seven interconnected layers: identity, values, beliefs, habits, behaviors, actions, and outcomes. Rather than giving you another label, the X-Ray provides a contextual view of recurring patterns that are useful to understand more clearly.

How personalized is my AOC X-Ray report?

[Answer carried over word for word from today's FAQ]

What happens during the private 60-minute Results & Interpretation Session?

[Answer carried over word for word from today's FAQ]

Which X-Ray should I choose? Can I explore more than one?

[Answer carried over word for word from today's FAQ]

What happens after I choose my X-Ray?

[Answer carried over word for word from today's FAQ]

Work With Me

How to work with me.

Most leaders and high performers come to me because something important is working, but costing more than it should. A decision they can't seem to make. A pattern that keeps repeating. A level of success that somehow still doesn't feel right.

The problem is rarely what they think it is. Because when you are inside the system, it's difficult to see the system. That's why we don't begin with advice. We begin with an X-Ray.

Find your X-Ray →
Geoffrey Schmidt

Client voices

What becomes possible when the pattern becomes visible.

Alessandra Giffuni

Geoff was extremely important during a crucial time in my professional journey. He helped me navigate through numerous challenges while keeping my professional objectives on track. His ability to provide clarity and foster resilience has been invaluable.

Alessandra Giffuni · Fractional CMO
Kimberly Zorrilla

Working with Geoff has been a life-changing experience. Through his mentorship, everything began to shift. I now feel aligned, focused, calm, and confident in my purpose and next steps.

Kimberly Zorrilla · President, Kiros Inc.
Marc Goodman

Geoff deserves each of these 5 stars because he does four things really well: expertise, empathy, no-BS, and growth. He is knowledgeable in his craft and can speak to the technical psychology of it all but more importantly, he can translate that into an actionable process for the client.

Marc Goodman · President, Asoti Sound

Start here

The family of AOC X-Rays™

Each AOC X-Ray™ reveals the patterns shaping your decisions, behavior and results. Particularly the ones that are difficult to see from inside your own system.

Flagship

AOC Leadership X-Ray™

See what changes when the pressure is on. Reveals the hidden patterns shaping your decisions, conversations, trust and execution under pressure.

Personal alignment

AOC Alignment X-Ray™

See what your success may be hiding. Reveals where you are aligned, where you are compromised, and what that gap may already be costing you.

Partnerships

AOC Partnership X-Ray™

See where the partnership is aligned, and where it isn't. Reveals where shared direction is strong, and where unspoken patterns may be quietly shaping the partnership.

Current engagements

Work directly with Geoffrey.

The right engagement depends on what the X-Ray reveals, what needs to change, and how closely we need to work together.

Private advisory

Private Advisory

One-on-one strategic work with a small number of founders, executives, and principals. Private, confidential, and built around the patterns, decisions and pressures that are hardest to see from inside your own situation.

Engagements are structured quarterly and begin with an AOC X-Ray™.

Geoffrey speaking on stageSpeaking & executive programs

Speaking & Executive Programs

Keynotes, workshops, and executive programs for conferences, leadership teams, retreats, and organizations.

In development

The work is expanding.

Status: in development

Aligned Leadership Course

A cohort-based leadership program for people ready to install the AOC Framework™ into how they think, decide, lead, and operate under pressure.

Status: in development

AOC Framework Certification

A selective path for advisors, consultants, facilitators, and organizational leaders who want to learn and eventually apply the AOC Framework™ inside their own work.

Not sure where to start? Start with the X-Ray.

You do not need to know what the problem is before we begin. The point of the X-Ray is to see what is actually happening first.

Find your X-Ray →

The AOC Framework™

You don't have a strategy problem.

Most high performers don't lack ambition, discipline, or intelligence. They're not short on tactics. They've read the books. Hired the coaches. Built the plans. And still, something doesn't move.

Geoffrey Schmidt

The misalignment

That's not a strategy failure.

The deal closes but the partnership falls apart. The company scales but the founder burns out. The revenue hits but the life doesn't feel like theirs.

That's a misalignment, between what you're building on the surface and what's actually driving you underneath. The AOC Framework is how you see it. And once you see it, you can't unsee it.

The invisible system behind every result

Two operating tiers. Seven layers.

The four you can't see driving the three you can.

Every result is produced twice: first by your operating system, then by your actions. The Alignment Operating Core reveals the system beneath the action.

The AOC Framework diagram

Why most people stay stuck

New strategy. Same identity. Same result.

Most people spend their entire lives optimizing Layers 5, 6, and 7, Behaviors, Actions, Outcomes, while Layers 1 through 4 run unchecked underneath.

It's not a willpower problem. It's not a knowledge problem. It's an alignment problem. The conscious tier can only produce what the subconscious tier permits.

The AOC Framework doesn't add more to your plate. It shows you what's already on it, and why some of it was never yours to carry.

How this shows up in my work

The lens everything passes through.

When I work with a founder who can't figure out why their company keeps hitting the same ceiling, we're not starting with strategy. We're mapping the operating system underneath the strategy.

When I build a behavioral profile for a hiring decision, I'm reading the seven layers, because a résumé only shows you Layers 5 through 7, and the ones that determine long-term fit are 1 through 4.

When I design an alignment process for a leadership team, I'm looking for the gaps between their stated values and their operational values, because that gap predicts every conflict they'll have before it happens.

The framework isn't something I overlay onto a situation. It's the lens everything passes through. My clients feel the shift before they can name it. That's by design.

See your operating system.

The AOC family of X-Rays™ all map seven layers in a single diagnostic, surfacing the alignment gaps that strategy alone can't reach.

Find your X-Ray →

About Geoffrey Schmidt

Where it began. Most people who do this work started with a theory. I started with a scar.

Geoffrey Schmidt

Act I · The wound

I know what it feels like to have your identity built by someone else.

I grew up in a small seashore town in Massachusetts. On paper, it looked like a postcard. In practice, it was a classroom in what happens when the people around you decide who you are before you get to decide for yourself.

The bullying wasn't dramatic. It was constant. Small, repeated, daily.

Identity isn't something you're born with. It's something that gets installed. Sometimes by you. Usually by everyone else.

At eighteen, I made the first real decision of my life. I left. Not in anger. In clarity.

Act II · The reinvention

Moving to Florida wasn't relocation. It was the first alignment act.

I earned the rank of Eagle Scout. I knew what it meant to take an oath and live by it. What I didn't have yet was a self I had chosen. Florida was a blank canvas.

If identity can be installed from the outside, it can also be redesigned from the inside.

Act III · The laboratory

Seven businesses. Three exits. One obsession.

The first one that became serious was Florida Surf Lessons. An eighty-five-year-old woman came in for a lesson. By the end of that morning, she had stood up on a wave. Not because of the wave. Because of what the wave gave her permission to believe about herself.

That was the moment I realized I wasn't in the surf business. I was in the identity business.

Then came Florida Salt Scrubs, which ended up in Disney, Walgreens, CVS, and Whole Foods. Seven businesses later, the pattern was undeniable: the actual work was always developing the person standing in front of me.

Act IV · The convergence

I lived it first. Then I studied it. Then I systematized it.

Harvard Medical School executive education in the neuroscience of leadership. NLP Master Practitioner. Clinical hypnotherapy certification through HMI. Paul Ekman Group METT Advanced. NCI behavioral profiling. Twenty years in martial arts across Aikido, Shotokan Karate, and Brazilian Jiu-Jitsu.

The AOC Framework wasn't invented in a conference room. It was excavated from twenty-five years of lived experience.

Act V · The subtraction

The question that changed everything was about a glass in my hand.

I had been drinking casually for thirty years. Once I started studying the neuroscience, I couldn't unsee it.

Who could I be without it?

What sobriety gave me was unfiltered ownership and authenticity. That's also why sober leadership became part of the work I do with the people I advise. Not because sobriety is the answer for everyone, but because I know what it costs to wonder.

Along the way

Now it's your turn.

If any of this resonated, there is one next step. You will leave with a clearer read on where you, your leadership and or partnership is aligned and where it isn't.

Find your X-Ray →

Prefer to talk first? Get in touch directly

Contact

Get in touch.

Something brought you here. Tell me what it is, I'll respond personally within two business days.

Which diagnostic(s) are you interested in?
What are you interested in?
Waitlists you want to be included on

Prototype. On the live site this is AttractWell's own lead capture form.

Thank you.

Geoffrey will respond personally within two business days.

Geoffrey Schmidt

Advisory services worldwide. Based in Boca Raton, Florida, serving leaders, founders, executives, and organizations globally.

“I'm so grateful to work with Geoffrey. He has been a total game-changer. His guidance, insight, and straight forward approach have helped me gain clarity, strategy, and serious momentum in my business.”

Nicole Fontaine · Vice President, Colliers